Beacon blog
Attribution, without the hand-waving
Short, specific guides on cookie-free analytics, campaign tracking and the parts of attribution that most dashboards quietly skip.
All articles
Everything published so far, newest first.
- Attribution6 min
Lead scoring rules that survive contact with real traffic
Most lead scoring models are built from intuition and quietly rot. A small, explainable scoring model beats a sophisticated one nobody can debug.
Read - Campaigns5 min
UTM parameters that survive the funnel
A short, opinionated UTM convention that keeps campaign data clean enough to group by, with the exact naming rules and the mistakes that break attribution.
Read - Analytics5 min
Why your traffic looks lower than Google Analytics
Switching analytics tools always shows a drop. Here are the five real reasons the numbers disagree, and how to tell a genuine gap from a broken install.
Read - Attribution7 min
First-touch vs last-touch attribution: pick the one that matches your sales cycle
First touch flatters content, last touch flatters paid search. Neither is wrong — but choosing the wrong one for your sales cycle quietly moves budget to the wrong channel.
Read - Attribution7 min
Connecting analytics to revenue without building a warehouse
You do not need a data team to answer which channel produces paying customers. You need one identifier, one join, and the discipline to keep both clean.
Read - Privacy6 min
Cookie-free analytics: what you can measure without a consent banner
Cookieless analytics is not a downgrade. Here is exactly what you can still measure, what you lose, and how to decide whether dropping the consent banner is right for your site.
Read
Why we write this down
Because attribution advice is usually either vague or wrong.
Beacon is a cookie-free analytics tool with lead attribution, so most of these posts come from questions customers ask during setup: what counts as a session, why a channel disappeared, how to tag a campaign so it still makes sense a year later.
If you want the product view rather than the theory, start with the traffic dashboard or create a free workspace.